Effective design communicates the personality and level of professionalism and authenticity of your company. It evokes an emotional and visceral response. It invites. Amplifies. Supports. Leads. Directs. Connects. Engages. It’s the bridge between your company and your customers, between your ideas and making them a reality.
Design involves conscious choices, careful thought, research, exploration, creativity and problem-solving, as well as knowledge of composition, typography, imagery, and color to communicate concepts visually. When done well, it is the quiet partner that brings your project into the spotlight, so it can shine.
As a designer, I draw upon my upbringing in art and my studies in dance and choreography. I help lead the eye of the viewer, so that information can be visually engaging and inviting, purposeful and digestible.
I deeply appreciate good design in all it’s forms: architecture, interiors, gardens, public spaces, clothing, everyday objects, landscapes, and well-done platforms of communication. I love to be around it, touch it, observe it, use it, interact with it, be inspired by it, because it influences the way I see things.
I believe that design should not be a distraction or merely decorative, but an invitation to draw the viewers in and take them on a journey. It’s when the beautiful has been made functional.
Many streams feed the river:
I’ve been teaching yoga for over 20 years, and I’ve been fortunate to join the Naam Yoga teacher training team. This work has taken me to far-flung locations such as China, Mexico City and Prague. The years of experience in this field, both practicing and teaching, allow me to bring positivity and integrity to any project.
"On the side" (Besides being a solo mom-boss) Throughout my life I’ve been feeding my appetite for artistic expression in all realms. For years, I performed with the Oratorio Society of New York at Carnegie Hall and also in Rome, Venice and Paris. Choreography was my emphasis of study in college, and I danced professionally in NYC. I have also performed with a singing trio “Tres Leches” and recorded on a number of a CDs. I always have at least one creative passion project going to help feed the creative fires that I then bring into my professional work.
Renée Skuba has over 20 years of experience working in visual design and publishing, with the first seven of those years in educational and children’s book design and layout. In 2005, she launched her own business to offer a suite of design services to clients—from project and print management to art direction, design, layout and production, as well as digital integrations.
Renée holds a BFA from the University of Utah. She refined her design eye by working as a Studio Manager at a boutique design studio, and with classes through the School of Visual Arts and Noble Desktop in NYC. She continues to hone and refine her skills to adapt to the rapidly changing times.
In addition to heading the business, Renée is a qualified Naam Yoga instructor and Teacher Trainer, and she continues to teach classes and workshops throughout NYC and beyond.
Renee Skuba Design is WBE-certified.